Glossary

AdSense is Google's program for placing its AdWords ads on websites

AdWords is a cost-per-click (CPC) advertising. You pay only when users click on your ad.

In affiliate marketing third party advertises products or services on behalf of a retailer in return for an agreed commission for a sale or lead

Google Analytics is an effective tool offered by Google to track the visitor on to the website

An article is the great way of creating links to the site. The key is to create quality content that will be useful to others and entice them to want to know more by going to our site.

This is the process of submitting website URL’s using software or tools

Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine, Microsoft's current incarnation of its search technology. Unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego, Bing is a replacement for Live Search. It went fully online on June 3, 2009,

Black Hat SEO techniques are customarily defined as techniques that are used to get higher search rankings in an illegal manner, by breaking search engine rules and regulations.

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Navigational technique used to help search engines and website users understand the relationship between pages.
Home page » Section page » Subsection page

A Hyperlink which is not functioning or a link which does not lead to the desired location

Copy of a web page stored in a search engine.

Any content management systems are configured with errors which cause duplicate or exceptionally similar content to get indexed under multiple URLs. The canonical version of any URL is the single most authoritative version indexed by major search engines.

The legal right to publish a particular piece of work.

Click through Rate: Percentage of a website's users (or visitors) who click on an advertisement to go to the advertiser's site.

Deep submitting is the process of submitting internal URL's of the website in search engine.

Delicious is one of the most popular social book marking site. It allows you to easily add sites you like to your personal collection of links and share your collection with others.

Digg is a social book marking site for people to discover and share content from anywhere on the web, by submitting links and stories,

Content which is duplicate or near duplicate in nature. Search engines do not want to index multiple versions of similar content.

Ethical SEO" refers to optimizing a website within the guidelines of search engines

Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword.

Facebook is a social networking site that connects people with friends to communicate with each other.

FTP stands for File Transfer Protocol. FTP is a protocol for transferring data between computers editors.

Google search is a web search engine owned by Google Inc. and is the most-used search engine on the Web. Google was created by Stanford students Larry Page and Sergey Brin

A googlebot is a program used by Google that visits web pages on the internet and store information in the databases.

A Google Sitemap is a program which webmasters can use to help Google index their contents..

Hidden Text is a textual content which your visitor cannot see but which is still readable by the search engines. Hidden Text is identified as "Search Spam" by each of the major search engines.

HTML is a markup language that uses a fixed set of markup tags. The markup tells the Web browser how to display a Web page's words and images for the user. HTML defines the page layout, fonts and graphic elements as well as the hypertext link to other documents on the web.

Links pointing to a website. When a user arrives at a website from another site, that link is called an Inbound Link.

It is a hyperlink on a web page that takes you to the other page on the same website.

The quality of a landing page is influenced by the usefulness and relevance of information provided on the page

The Open Directory Project is the largest human edited directory of websites. DMOZ is owned by AOL, and is primarily run by volunteer editors.

Link building is the process of obtaining high quality links from external web sites to your own to improve both direct referrals and search engine ranking.

Link popularity is a measurement of the total number of links coming onto your site, as well as a determination of how high the quality of the links is.

This is a special HTML tag that is used to store information about a Web page. For example, title, description, keywords etc of the page.

search engine by Microsoft, this offers users the ability to search for specific types of information using search tabs that include Web, news, images, music etc.

Off page optimization consists in optimizing all the factors not dependent on a page that are important for search engine visibility.

On page optimization is the technique to optimize the website to increase its search ability in search engines for target keywords. In On page optimization we basically make changes to Meta tags.

Orkut is an online community and social networking site, owned and operated by Google, It help users meet new friends, join communities and communicate with each others.

Page Rank is a link analysis algorithm, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.

PPC stands for "pay per click". It is a pricing model used on search engines; PPC advertisements generate revenue for Web publishers.

Press release submission enables to achieve visibility where your target audience is looking information about company's services and products.

A quality link is a link from a page having a strong popularity.

A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's web site.

Relevance is measure of how useful searchers find search results.

Web site owners use the robots.txt file to give instructions about their site to web robots.

A search engine is an information retrieval system designed to help find information stored on a over the Internet. The information may consist of web pages, images, information and other types of files.

Search engine submission is the process of submitting the URL's of the site in search engines. This is basically done to let search engine know about our website

Search Engine Marketing is a technique to improve visibility of the website in search engines.

Search engine optimization is the art and science of publishing information and promoting it in a manner that helps search engines understand the information is relevant to relevant search queries.

SERP is the listing of web pages returned by a search engine in response to a keyword query. It include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page.

A server log is a log file which display website traffic trends and sources.

Social Media optimization is a set method for publicity through social media, online communities and community websites.

Social bookmaking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of meta data.

Twitter is a free social networking site which provides a service for friends, family, and co-workers to communicate and stay connected. User can send and read each other's updates, known as tweets.

Use of discouraged search engine optimization techniques.

White Hat SEO techniques are honest and right techniques used to promote a website. It tries to follow all the search engine rules and guidelines.

Yahoo! is an Internet portal that incorporates a search engine and a directory of World Wide Web sites.

Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo.